As a marketing associate in DTAP, I connect patients in need of our services to our clinics through the use of social media platforms and online channels.
I schedule the latest health and medical news or updates on our social media platforms, draft press releases and creative briefs and manage the workflow of new marketing content and collateral and paid marketing campaigns. I come up with exciting and innovative campaigns to better educate the public so they have the power to make informed decisions about their health. I take, create and edit images and videos for DTAP’s marketing initiatives.
As a society driven by digital technology, digital marketing has a big influence on people’s behaviours, habits and purchases. DTAP prides itself on being the first to explore more efficient and innovative solutions to provide the best care for our patients. As part of the marketing team, I need to stay alert and on top of the trends in this ever-changing and evolving digital marketing scene. I enjoy working in this fast-paced environment where we are constantly moving forward and closer towards our common goal – To be the preferred healthcare provider in Asia.
I believe that good values build a great company culture. In the marketing team, there is a positive culture of leadership and mentoring. Even as we move at a fast pace, my mentors will take the time to sit and discuss or brainstorm about any issues we face at work.
My advice for a job seeker who’s thinking about applying with us? To just be yourself.
What surprises my friends most about my job? A medical group having a Facebook and Instagram account! We post medical articles written by our doctors together with graphics to help our visitors learn more about or understand their conditions better. We post daily health tips to encourage our readers to take charge of their health and commit to a healthier lifestyle.